For some people—people who work for culture blogs, just to take an example—getting advance copies of books is nothing new. That’s how reviews are published right when books go on sale. But for book lovers who usually have to wait for a title to show up in stores, the chance to take an early look at the work of a favorite author is something to salivate over and to talk about.At least, that’s what the publishing company Penguin Group hopes.As part of their new and free program called First to Read, members will have a chance to download so-called “advance reading copies” of upcoming titles from writers like Elizabeth Gilbert and Richelle Mead, up to three months before they’re available to the public. Any member can enter the pool to win a limited number of digital copies—the first group of titles will be given out June 25—but it’s the other way of getting access, where First to Read gets interesting. First to Read isn’t the first program to offer readers sneak peeks. Goodreads has a giveaway program with a similar sweepstakes format, and offers titles from many publishers. Penguin Group only gives away their own books, if you didn’t guess. But First to Read also reward members with “points.”Activity on the First to Read site—from sharing items to winning advance copies of books—will earn points for users, explains Suzie Sisoler, Penguin’s senior director of consumer engagement. Right now nobody has points, but in the future they’ll be redeemable for guaranteed access to galleys. The idea, Sisoler tells TIME, is that those who participate are likely to be big readers who the company hopes will talk about books and generate word-of-mouth buzz prior to publication.